The new heritage

The seasonal change drives us inland for a new campaign showcasing the beauty of rural Australia. Our new collection is put to the ultimate test across a quintessential day at Waterloo cattle station in Northwest New South Wales, as a diverse line-up of people get to work in the yard, roll up their sleeves in the woolshed and saddle up for a ride across the paddocks. As the afternoon sun begins to lower, they settle in for quiet moments of togetherness and restorative connection at the family homestead, basking in the satisfaction of a job well done. 

Our latest arrivals embody the new heritage, a tribute to our outback roots viewed through a fresh lens. Premium fabrics, quality craftsmanship and functional sensibility come together in a new range of wardrobe staples for work or play. A tonal colour palette welcomes in cool autumn nights and prepares us for winter’s embrace, whilst breathable layers and comforting fits speak to comfort and ease through the turbulent weather patterns of the seasonal shift. 

The earth. The salt. The dirt. The wonder. This is the land we call home.

young couple leaning on fence

Sam and Anissa take in the soft afternoon light at Waterloo Station. Sam wears the Kapunda Zip Sweater, crafted from 100% wool. Anissa wears the Highgate Shirt in Poplin Wide Stripe, with the R.M.W. Script Crew Neck Sweatshirt draped over her shoulders.

Anissa explores the land in the Darlington Dress, Lana Boot and comforting R.M.Williams Logo Scarf. Sam wears the Croydon Henley with the upcoming Ramco Rigid Jean, arriving soon.

two men standing in barn

Sunlight creeps into the woolsheds. Sam wears the Howe Sweater in Grey Marle with his trusty Akubra.

Anissa embraces heritage outback style in the Toukley Turtleneck, Melrose Overshirt and Akubra Longhorn Hat. She completes the look with a plaited kangaroo leather belt, crafted by hand in our iconic Adelaide workshop. Pictured right: the western-inspired Millicent Boot.

older gentleman sits in woolshed wearing gardener boots

Nigel wears the iconic Tweedale Rugby, Ramco Jean and hardy Gardener Boot. 


R.M.Williams wishes to pay respects to the Ngoorabul people, the traditional owners of the land and waters on which this campaign was photographed.