R.M.Williams has long been a fixture of Sydney iconic George St. retail scene, occupying a prime spot for decades under its recognisable burgundy sign, but in December 2023 we made the bold move to take on an even bigger space, just a stone’s throw away at 345 George St.

Expansive, inviting, and enriched with quality craftsmanship in every corner, this flagship store sets a new standard for the R.M.Williams business on a worldwide scale, uniting all of the core values that have allowed the brand to grow from national hero to global authority. 

Expansive, inviting, and enriched with quality craftsmanship in every corner, this flagship store sets a new standard for the R.M.Williams business on a worldwide scale, uniting all of the core values that have allowed the brand to grow from national hero to global authority. 

The store boasts distinct spaces for each of our product categories, from inviting, wardrobe-style fixtures laden with well-crafted apparel, to a showstopping boot salon at the back of the store which proudly presents our iconic leather boots. Each fixture, fitting and detail has been thoughtfully curated by our Brand Environment team, in collaboration with renowned Australia architects ACRD.  

345-george-street-r.m.williams-new-store

Many artisans have helped bring the space to life, including furniture makers Made by Morgen, who employed salvaged, sustainable Hydrowood Leatherwood in the creation of many of the store’s bespoke furniture pieces, as well as upholstering works in boot leather sourced on a research visit to the R.M.Williams workshop in Adelaide. 

Other creative highlights in the flagship include a new commission by South Australian sculptor Den Holm, a window installation created by Australian illustrator Clemens Habicht and a revolving display of artworks from Curatorial+Co, the first of which will be a series of paintings by artist Tiarna Herczeg. 

Store details:

345 George Street

Sydney NSW 2000

02 9262 2228

Opening hours:

Monday - Wednesday 9:00 am to 6:00 pm

Thursday 9:00 am to 9:00 pm

Friday 9:00 am to 7:00 pm

Saturday 9:00 am to 7:00 pm

Sunday 10:00 am to 6:00 pm