More than a few people have reached out asking us to share stories and conversations from our past and present – stories from the Boot Room so to say. We want to take this opportunity to look back at the paths we have journeyed and celebrate our rich history. We will over the next few months look back into our archives and revisit our catalogues and stories from the past.
The “Step Back In Time” graphic first made an appearance in a 1950 catalogue.
Below is the first recorded catalogue, it's from 1935. A simple edition with an ambitious message “If you have a high instep foot, and have to get a boot too long for you, for the sake of comfort, let me know what size fits your instep and what length exactly your foot is. We have put hundreds of customers into shorter, more comfortable boots, with high instep. Write about your foot trouble - we are experts. ”
This begins RM's desire to craft boots that fit properly and are of the utmost quality. This mantra drove his business and made it the success it was and is today.
We will over the next few months look back through the archives. As we revisit our catalogues the links will take you on a journey from 1932 to now.