Our latest campaign invites you to escape to Australia’s iconic coastline, as we celebrate the magic of sun-drenched summer days, wiled away by the water. Shot in Palm Beach, NSW, the images depict our nation’s innate connection to sandy coves and salt air, with nostalgic scenes that will feel familiar to all generations. Accompanying our coastal explorers are a range of high summer essentials, lightweight layers and beach-side accessories, crafted for relaxed, balmy days. 

Crisp shades of optic white and navy blue make for a fresh summer look, particularly when brought to life in breathable cotton piques and chambrays. The Surry Sneaker comes into its own through the warmer months, serving as a grounding, casual shoe for afternoons spent exploring the coastline. 

Relaxed linen shirts and workwear-inspired denim staples continue to serve as the foundation of the R.M.Williams look, mixing, matching and layering down for lazy summer days. 

Bestselling styles including the much-loved Script Logo Cap return in bright summer reds, enlivening a classic palette on blue denim and versatile neutrals. The Australian made Sorrento Tote Bag continues to serve as the grab-and-go essential for weekends away and water-side gatherings.  

New limited edition arrivals for the warmer months include two heritage-inspired beach towels, emblazoned with an abstract R.M.Williams logo taken straight from the archives. Pack them into the new Pool Tote and head to water for a morning dip.  

Explore the full collection of effortless summertime essentials, online and in-store now.