Craft products that endure

The principles of products with purpose and slow fashion underpinned the creation of the R.M.Williams brand, decades before such principles even had labels. There is a reason for every one of our products to exist, and we are obsessive about the quality that makes those products last a lifetime.

One of the most responsible things we can do is to create products that don't need replacing, thereby avoiding all associated impacts of the next product. In our Crafting A Better Future Strategy, we are extending our existing quality design, manufacturing, care and repair cycle to refurbish boots and finally, recycle products when all the life has been squeezed out of them.

Our commitments and their progress