The legendary R.M.Williams Longhorn Express, an integral part of Australia's bush culture and an iconic semblance of the R.M.Williams brand, continues its travels around the country.
The Longhorn Express has taken isolation in its stride and provides a travelling R.M.Williams store to the people and places of rural Australia. It has travelled more than 750,000km, the equivalent of 30 times around Australia.
Unique in its ability to deliver R.M.Williams distinctive Australian style to the very people for whom this company was built, the R.M.Williams Longhorn Express has travelled from Tom Price in WA to Muttaburra in QLD and everywhere in between.
Since 2001, in excess of two million people have walked the floorboards of the Longhorn Express at bush concerts, festivals, rodeos and other major events across the nation.
The instantly recognisable homestead-style store provides shoppers with an authentic Australian shopping experience, anywhere, anytime.
A splendid vision, the Longhorn Express is hauled by a custom designed Western Star prime mover. The first of its kind in Australia, the prime mover was meticulously custom sprayed with iconic R.M.Williams imagery including the late Reginald Murray (RM ) Williams himself.
With its corrugated iron roof, bullnose veranda and polished timber floors, the Longhorn Express embraces its customers, instantly making them feel right at home.
The R.M.Williams Longhorn Express has been instrumental in raising funds for the Australian Stockman's Hall of Fame & Outback Heritage Centre and the Royal Flying Doctor service as well as providing support at rural events across the country.
For more information or to request an appearance at your event:
Call +61 2 9028 5400
Upcoming Events and Shows
Tocal Field Days
4 to 6th May 2017
18 to 20th May 2017
More shows to be announced soon.