With no capital and little help, he built up a team of dedicated craftsmen and took out advertisements in the rural press that asked customers for cash with their orders.
Over the following decades, R.M. developed his business, diversifying into bush saddlery, equipment and the company's trademark moleskins, jeans and bush shirts.
Other landmarks of R.M.'s life include being the founder of the Australian Roughriders Association, and helping to form the Equestrian Federation of Australia in 1951 and the Stockman's Hall of Fame in Longreach in 1988.
He was also editor of Hoofs and Horns magazine in the early 1950’s.
Reginald Murray Williams passed away on 4 November 2003 aged 95.
